PR can now develop and maintain relationships directly with the public without relying on the media. But make no mistake, the traditional media is still important! Companies need to find ways in a competitive environment to tell compelling stories and deliver creative messages that they can use independently AND capture media interest and public attention.
Someone needs to take responsibility for planning and managing the publication process!
Someone must ensure that the PR effort achieves its desired objective for a business or organisation!
After this one day program you will be able to:
- Research and identify the characteristics of your target publics
- Clearly understand the PR objective of a publication
- Be able to use the RACE process to plan and streamline your publication production
- Develop a clear PR plan
- Know how to create and deliver PR publications that really connect with your publics
- Understand what messages are newsworthy
- Evaluate the success of your publications
- Consider legal and ethical issues when creating PR publications
- Know when to outsource your PR needs and when to keep them in-house
- What does Public Relations mean today?
- Are YOU putting your Public Relations management on the back burner – and just hoping for the best?
- Do YOU leave media release writing to the last minute?
- Are your public messages – website, newsletters, on email and elsewhere – creating a positive perception of your business?
This program uses practical examples and case studies to empower you with knowledge and skills that you can apply immediately to get positive results and build your organisation’s reputation.
Dr Collette Snowden is a Program Director in the School of Communication, International Studies and Languages at the University of South Australia. Her research interests include public relations, public communication and organisational communication. She has worked as a journalist, political media advisor, broadcaster, public relations practitioner and as a freelance writer. Collette is a member of the International Association of Business Communicators.
This workshop provides credits towards the BSBPUB501 Manage the Public Relations Publication process unit of the Diploma of Business. The unit can be achieved by completing workplace based assessments (additional charges apply). Contact us to register now to achieve this nationally recognised qualification.